Leadership and motivation in Virgin Media Essay Example | Topics and Well Written Essays - 500 words

Leadership and motivation in Virgin Media - Essay Example Motivation helps increase productivity. Two motivational theories are Herzberg two factor theory and Maslow’s hierarchy of needs. Herzberg’s two factor theory is a motivational theory that identifies job context as the source of job dissatisfaction and job content as the source of satisfaction (Schermernhorn, Hunt, Osborn, 2003). The theory is divided in motivator factors and hygiene factors. Hygiene factors are sources of job dissatisfaction. Hygiene factors in job content that affect dissatisfaction include: Motivator factors in job context that affect job satisfaction are achievement, recognition, responsibility, advancement, and growth. This theory is popular due to its simplicity and direct linkage to behavior of the employees. The theory also has its critics. â€Å"Some say its methodology does not address the notion that when things are going well people tend to look at the things they enjoy about their job† (Mindtools, 2014). A content theory of motivation develop by Abraham Maslow in 1943 is Maslow’s hierarchy of needs (Cherry, 2014). The theory is composed a pyramid of five needs that can be categorized as higher order or lower order needs. The five needs in ascending order are physiological, safety, social, esteem, and self-actualization. An illustration of Maslow’s hierarchy of needs is shown below. The physiological need include most basic needs such as food and water. Safety needs are security, protection, and stability. Social needs are associated with love and affection. Some esteem needs are respect, recognition, prestige, and competence. Self actualization needs deal with fulfillment and growth. This motivation methodology is fairly easy to implement which has made the theory popular in the business world. It is in the best interest of Virgin Media to motivate its staff because doing so will increase the performance of the business. Virgin Media is the UK’s first provider of all